September 4, 2010

Nothing surprising has happened, so why are people surprised?

In the last week, the general perception of Australia’s latest season of So You Think You Can Govern has shifted. In the aftermath of the election, despite a hung parliament, most commentators seemed to consider an Abbott government to be a foregone conclusion. In the last few days, that has changed, with Gillard now the hot favourite to get a majority. What I’m struggling to understand is why there’s been such a dramatic turnaround – not in the likelihood of Gillard forming government, but in people’s perception of such. Nothing has changed in the last week. Nothing has come . . . → :: Read More ::

July 20, 2010

Attracting young voters? Social media fail

In the last year, before the beginning of the official campaign, parties from across the political spectrum have been attempting to tap into the youth voter demographic, primarily through social media. It must be said that I say ‘primarily’ because this youth voter has not seen anything outside social media, and if it exists, I haven’t seen it (which given I go searching for this stuff, means it’s been a failure). Some parties are just throwing things in a social media-ish direction and hoping something will stick.

Some parties have had more success than others. . . . → :: Read More ::